Launching a product at scale is hard enough.
Rolling out thousands of displays across countries, retailers, and timelines? That’s where most campaigns crack.
Here’s what separates the smooth rollouts from the stressful ones — and how to avoid the traps that can kill timelines, budgets, and brand impact.
1. Start With the Non-Negotiables
Every large-scale campaign needs absolute clarity on:
Budget
Delivery windows
Store requirements
Compliance and safety standards
What the Best Teams Do: They set these early and treat them as immovable. Everything else flexes around them.
2. Engineer Before You Design
It’s tempting to lead with creativity. But design without engineering equal delays and redesigns.
What the Best Teams Do: They build from the factory floor up. Materials, pack size, transit costs all considered before a single render is approved.
3. Centralise Procurement
Multiple vendors = multiple problems. Missed specs, inflated costs, quality variation.
What the Best Teams Do: They use a single, trusted production partner with a vetted network. And they negotiate smart, not just cheap.
4. Pilot, Then Replicate
Going straight to mass production without validation is gambling with your reputation.
What the Best Teams Do: They build, test, and install a pilot batch. Only then do they scale. It saves time, cost, and heartache later.
5. Plan the Last Mile First
Global logistics is where things go wrong. Freight delays, customs issues, incorrect install instructions.
What the Best Teams Do: They plan backwards from store-level execution. They bake in buffers, double-check addresses, and confirm every step with local teams.
6. Don’t Forget the Aftercare
You’ve rolled out. Job done? Not quite. Displays break. Campaigns extend. Stores need tweaks.
What the Best Teams Do: They include service, maintenance, and reporting in the original plan. Because great retail presence is a marathon, not a launch event.
Final Word Big rollouts succeed when planning meets ruthless execution. At Templar, we’ve delivered POS campaigns across 168 countries. We know the blind spots. We’ve debugged the chaos.
Need a partner who won’t panic under pressure? Let’s talk.