If You Want to Know What We Do, Look at What Our Clients Don’t Worry About

About Us

From Concept to Checkout

We don’t just make things look good.
We make things sell.

At Templar, every display starts with a simple goal: get noticed, get understood, and get chosen fast. That’s why we focus on practical creativity: ideas grounded in insight, built with efficiency, and delivered with precision.

We’ve helped the world’s most recognisable brands show up beautifully, reliably, and profitably in over 168 countries. We’ve done it by solving problems they didn’t even realise were problems until they weren’t.

Our secret? A weird cocktail of design sensibility, procurement paranoia, and logistical control-freakery shaken over three decades and served without ego.

Our Impact

£140M+ saved in procurement and operational waste
20,000+ display campaigns delivered
168 countries activated without chaos
120+ POPAI awards, for reasons other than having a nice logo

Retail display design that’s impossible to ignore
Global production and scalable manufacturing
Strategic procurement across 200+ partners
Technology integration that makes displays interact, not just exist
Delivery and installation that shows up and shuts up
Maintenance that keeps it all from falling apart

What We Actually Do (On Paper)

Explore our specialised services that bridge creative design and execution at scale:

Retail Execution, Engineered

We don’t chase trends we engineer results. Our work connects physical retail with smart strategy to drive real-world impact

Attention-Grabbing Display Concepts
Designed to stop shoppers mid-stride
Production Without the Panic
Materials, methods, and costs that make sense
Global Rollouts
Logistics, installs, and QC without midnight calls
Tech That Actually Works
Interactive, illuminated, or motion-based built for impact, not complexity

From sketch to shelf, we build what makes people buy.

Achievements

Our Achievements in Numbers

We provide a wide range of digital solutions tailored to help your business grow and thrive in the digital world:

Million saved in procurement and operational waste

0 +

Display campaigns delivered

0 +

Countries activated without chaos

0 +

POPAI awards, for reasons other than having a nice logo

0 +

Meet the Founder: Matt Waters

Matt Waters has spent over 30 years making brands look good in places where most people are too distracted to care. He’s done it for names like Procter & Gamble, Coty, L’Oréal, and Unilever. Now, he’s doing it for brands that want their in-store presence to work harder than their advertising.

He’s also chasing his MCIPS certification — because even rebels need credentials.

Templar is what happens when design gets smart, logistics get streamlined, and someone finally treats procurement like a competitive advantage.

What Industry Leaders Say About Working with Matt

Matt isn’t just a supplier he’s a partner who makes complex retail projects run smoother, faster, and better. Here’s what people who’ve worked with him have to say.

Rui de Mendonça Ceo na NG5 Printing Solutions

It was a great pleasure to work with Matt for 4 years, he is an excellent professional with enormous experience and total knowledge of the market. Matt was one of the people with whom I learned to listen with great attention, because with his professionalism, demand and defender of his entity he also helped us to be better suppliers and more competent. It was and always will be a pleasure to meet again.

Yovan Nalovic Yeti Factory Founder - Head of PlasticExpress France

I have first met Matt while he was auditing the company I was working for in order to enter the "suppliers short list". Further on, we have been working together on several interesting developments in PoS projects. Matt is a great person, human-wise and professionally! His huge experience and know-how in technique facilitate the exchange during the collaborative process. It's always a pleasure working with him : he knows what he's talking about, he understands your eventual technical problems and is always ready to get onto the adequate solution. Besides, he is always positive and never loses the sense if humor. I wish I could have many more contacts like him ...:)

Phil Day MD, POPAI UK & IRE. Charity trustee, Action Change Agency

Matt knows his stuff... An expert in the practical application of materials into multi award-winning , multi-country retail design projects, Matt has been involved in our work at POPAI all the time I've been here...

Duncan Hill Managing Partner Brund Consulting

I have worked with Matt since he joined Communisis. He is very skilled and knowledgeable about the POS industry which as a supplier I appreciate in a customer. He is fair and transparent in his dealings which has led to a positive and collaborative working relationship which has been positive for both Communisis and ourselves as the supplier.

Adam (Terrence) Doak Project Manager / Senior Architect / Design Manager / Planning Consultant / Designer

Matt has always been a joy to collaborate with. Punctual and pragmatic: a thoroughbred when it comes to demonstrating professional acumen in the management and delivery of projects. Our meetings were productive and thought provoking. I would have no problem recommending him and the company he represents for any work associated with high-end retail, fit-out or advertising.

Luca Muraro, MBA Global IT/Tech Alliances | Digital Transformation | Business and Digital Innovation Management Executive

Matt is an highly skilled Professional, ethic and supportive. He has been instrumental in designing the operational and contractual framework which allowed Pozzi Group to successfully work with Communisis over top projects. It has been a true pleasure working together.

Bridget Brooks Director at Creative Mice Ltd

I have worked with Matt as a colleague at Pointer Design for 10 years and also as a supplier in recent years. I have seen Matt in working in a variety of roles, each one he undertaken with enthusiasm and drive. He has a vast and thorough knowledge of the POS and retail industry from design to implementation. Matt has an infectious personality and great communication skills, this allows him to put together design briefs that are a pleasure to work on and deliver great results.

Paul Bennett Joint Owner - Dependable House Sitters

Knowledgable, Technical, Challenging and Good Fun, is how I would sum up Matt. His knowledge of the Semi Perm / Perm Point of Sale Industry is valuable. Being tenacious and a great networker enables Matt to deliver compelling designs which often surprise our clients on what's possible. Matt always considers the sales upflit effect of a unit as well as the pure production cost.

Gina Mula Chief Operating Officer I Creative Agency Leadership I Passionate about creativity, transformative brands and empowered cultures I B Corp Consultant

Matt has many years of hands-on practical and managerial experience in the POS field. He has a very clear understanding of what good looks like when it comes to quality, design, value engineering and service. A team player, results driven, with a can-do attitude. A great company advocate and a commercial thinker who will challenge agencies to work smarter. I have worked with him s a colleague and I worked for him as the client. He is and has always been consistent, knowledgable and fun to work with.

Stephane Jacob Conseil en Stratégie Commerciale et Formation en Management

I have been working with Matt for 4 years and it has always been a pleasure to deal with him. Very professional, results driven, well structured. Great skills in POS materials and industrial processes. Good understanding of the FMCG needs to develop the right marketing in-store solutions.

Volkan Kaban Director at GPP Limited

I worked closely with him over the past three years and besides being a joy work with, Matt has always been a take-charge person during this period. I am delighted to write this letter in recommendation of Matt and I was particularly impressed by his strong communication skills, calmness under pressure and his reliable technical knowledge. He always helps out the others and drives the results with his wide technical experience. He has consistently been strove for excellence and displayed a continious leadership ability and innovative mindset even to me and my team during our entire relation. He is a hardworking and top-performing professinal and clearly has the ability to achieve success. I hope to work with him for longer years and to benefit his experiences in future.

Matt his above all... an EXPERT in his field. Great trainer, eager to share knowledge & experiences; it's a continuous challenge to work with him. Excellent commercial negotiator, Matt succeeds on developing immediate trust and partnership with suppliers. For these reasons, I warmly recommend him for all Semi Perm / Perm - Commercial related operations requiring high results visibility on a fast track basis.

Jacquie Harvey GM at WRIGHT'S ROOFING LIMITED

Matt has many years of experience in the POP industry, he has an amazing 360 degree knowledge base of retail, POP and promotional design processes. He is a highly proffesional and resourceful indvidual,with a positive outlook in a progressive and commercial environment. Matt it is a pleasure being associated with you.

Ross Wright Senior Sourcing Specialist

Matt has a great knowledge of materials and processes in order to take a project from design concept through to implementation ensuring delivery is right first time & on time.

Iuner Molagea Regional Procurement Manager

It is a pleasure working with Matt. He is a solutions oriented colleague and always driving for results. Matt is an exceptional professional with an impressive background. His experience and technical knowledge in POS are useful for anybody in the industry. He is definitely a rare valuable asset and a great enjoyable person.Review Text

Piero Temin Founder & CEO Totem Espositori S.r.l.

I knew Matt three years ago, when he came to Italy to meet me and get to know our Company, Totem, and see first-hand our way of working, designing, planning and producing. Immediately I was pleasantly impressed from his way to relate with simplicity and frankness, but most of all his ability to note and take care in a short while the peculiarities of our Company. He has a whole knowledge of all production processes such as a profound technical knowledge, both of limits and possibilities of working tools. I mean laser cutting, pantograph cutting, injection molding, vacuuforming, welding, painting processes, digital printing, they haven't secrets for him. He is therefore the ideal interlocutor in technical, logistic and commercial terms. Finally, if he ask you the moon, he's doing it because he knows you are able.